Privacy Policy
Last updated: January 30, 2025
Privacy Policy
1. Data Controller
WFRIDA GmbH
, Nonn 112 /83435 Bad Reichenhall
Email: info@elamirror.de
If you have any questions about your order, shipping, or returns, please contact support@elamirror.de
2. Collection and storage of personal data, as well as the nature and purpose of its use
a) When visiting the website
When you visit our website https://elamirror.de/ , the browser used on your device automatically sends information to our website’s server. This information is temporarily stored in a so-called log file. The following information is collected without any action on your part and stored until it is automatically deleted:
- IP address of the requesting computer,
- Date and time of access,
- Name and URL of the file accessed,
- The website from which the access originates (referrer URL),
- the browser you are using, your computer's operating system (if applicable), and the name of your Internet service provider.
We process the data provided for the following purposes:
- Ensuring that the website loads smoothly,
- To ensure a comfortable user experience on our website,
- Assessment of system security and stability, as well as
- for other administrative purposes.
The legal basis for data processing is Article 6(1)(f) of the GDPR. Our legitimate interest stems from the purposes of data collection listed above. Under no circumstances do we use the collected data to draw conclusions about your identity.
b) When signing up for our newsletter
If you have given your explicit consent in accordance with Article 6(1)(a) of the GDPR, we will use your email address to send you our newsletter on a regular basis. Providing an email address is sufficient to receive the newsletter.
You can unsubscribe at any time, for example via the link at the bottom of each newsletter. Alternatively, you are welcome to send your request to unsubscribe at any time to info@elamirror.de .
c) When using our contact form
If you have any questions, we invite you to contact us using the form provided on our website. You must provide a valid email address so that we know who sent the inquiry and can respond to it. Additional information is optional.
Data processing for the purpose of contacting us is carried out in accordance with Article 6(1)(a) of the GDPR on the basis of your voluntary consent.
3. Disclosure of Data
Your personal data will not be disclosed to third parties for any purposes other than those listed below.
We will only share your personal information with third parties if:
- you have given your explicit consent pursuant to Article 6(1)(a) of the GDPR,
- the disclosure is necessary pursuant to Article 6(1)(f) of the GDPR for the establishment, exercise, or defense of legal claims, and there is no reason to believe that you have an overriding legitimate interest in preventing the disclosure of your data,
- in the event that there is a legal obligation to disclose such information pursuant to Article 6(1)(c) of the GDPR, as well as
- this is permitted by law and is necessary for the performance of contractual relationships with you pursuant to Article 6(1)(b) of the GDPR.
4. Cookies
We use cookies on our website. These are small files that your browser automatically creates and stores on your device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause any damage to your device and do not contain viruses, Trojans, or other malware.
The cookie stores information related to the specific device being used. However, this does not mean that we thereby gain direct knowledge of your identity.
We use cookies to make your experience on our website more enjoyable. For example, we use so-called session cookies to recognize that you have already visited certain pages on our website. These cookies are automatically deleted when you leave our site.
In addition, to improve user experience, we also use temporary cookies that are stored on your device for a specific period of time. When you visit our site again to use our services, the system automatically recognizes that you have visited us before and recalls the information and settings you previously entered, so you don’t have to re-enter them.
In addition, we use cookies to collect statistical data on the use of our website and to analyze this data in order to optimize our services for you (see Section 5). These cookies allow us to automatically recognize that you have visited our site before when you return. These cookies are automatically deleted after a specified period of time.
The data processed by cookies is necessary for the purposes stated above to safeguard our legitimate interests and those of third parties in accordance with Article 6(1)(f) of the GDPR.
Most browsers automatically accept cookies. However, you can configure your browser so that cookies are not stored on your computer or so that a notification always appears before a new cookie is created. Please note, however, that completely disabling cookies may prevent you from using all the features of our website.
5. Analysis Tools
a) Tracking tools
The tracking measures listed below and used by us are carried out on the basis of Article 6(1)(f) of the GDPR. We use these tracking measures to ensure that our website is designed to meet your needs and to continuously optimize it. Additionally, we use these tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimizing our offerings for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.
i) Google Analytics
To ensure that our website is tailored to your needs and to continuously optimize it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/en/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
a) Meta Pixel (formerly Facebook Pixel)
Our website uses the visitor action pixel from Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Meta”). This allows us to track the behavior of website visitors after they have been redirected to the provider’s website by clicking on a Meta advertisement. This enables us to evaluate the effectiveness of Meta advertisements for statistical and market research purposes and to optimize future advertising campaigns.
The data collected is anonymous to us, meaning we cannot identify individual users. However, the data is stored and processed by Meta, allowing it to be linked to the respective user profile and enabling Meta to use the data for its own advertising purposes in accordance with the Meta Data Use Policy. You may allow Meta and its partners to display advertisements on and off Meta. A cookie may also be stored on your computer for these purposes.
The use of Meta Pixel is based on Article 6(1)(a) of the GDPR, provided that the necessary consent has been obtained; this consent may be withdrawn at any time.
You can find more information about protecting your privacy in Meta's privacy policy: https://www.facebook.com/about/privacy/.
You can also use the "Custom Audiences" remarketing feature in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . To do this, you must be logged in to Meta. If you do not have a Meta account, you can disable usage-based advertising from Meta on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/en/preference-management/.
b) Google Ads
We use the online advertising program "Google Ads" and, as part of this, conversion tracking. Google Conversion Tracking is an analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies expire after 30 days, do not contain any personal data, and therefore cannot be used to identify you personally.
The information collected by the conversion cookie is used to generate conversion statistics for Ads customers who have opted in to conversion tracking. Customers are shown the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that could be used to personally identify users.
"Conversion cookies" are stored in accordance with Article 6(1)(a) of the GDPR, provided that the necessary consent has been obtained; this consent may be withdrawn at any time.
If you do not wish to participate in tracking, you can opt out by easily disabling the Google Conversion Tracking cookie in your web browser’s settings. You will then not be included in the conversion tracking statistics.
For more information about Google Ads and Google Conversion Tracking, please refer to Google's Privacy Policy: https://policies.google.com/privacy?hl=en.
You can configure your browser to notify you when cookies are set and to allow cookies only on a case-by-case basis, to block cookies in certain cases or generally, and to enable the automatic deletion of cookies when you close your browser. Disabling cookies may limit the functionality of this website.
Note:
Please ensure that you obtain the necessary user consent for the use of Meta Pixel and Google Ads, for example through an appropriate cookie banner. You should also regularly check whether any other tracking or analytics tools are used on your website and list them accordingly in your privacy policy.
It is advisable to review the privacy policy regularly and update it as needed, especially when new services or tools are added. In addition, the privacy policy should be placed in an easily accessible location on the website, such as via a clearly visible link in the footer.
Please note that this template is intended as a general guide and does not replace individual legal advice. We recommend having your privacy policy reviewed by a specialist attorney to ensure that all specific requirements are met.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by law.
How we collect and use your personal data
To provide our services, we collect information as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific purposes listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with all applicable legal obligations, enforce all applicable Terms of Service, and protect or defend the Services, our rights, and the rights of our users or others.
What personal information do we collect?
The type of personal data we collect about you depends on how you interact with our site and use our services. When we use the term “personal information,” we are referring to information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal data we collect.
Information we collect directly from you
The information you provide to us directly through our services may include:
- Contact information– including your name, address, phone number, and email address.
- Order information– including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information– including your username, password, security questions, and other information used for account security.
- Customer support information– including the information you include in your communications with us, such as when you send a message through the Services.
Some features of the Services may require you to provide us with certain information about yourself directly. You may choose not to provide this information. However, doing so may prevent you from using or accessing these features.
Information we collect about your use
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do so, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
Information received from third parties
Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:
- Companies that support our site and services, such as Shopify.
- Our payment processors collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the products or services you have requested, in order to fulfill our contract with you.
- When you visit our site, open or click on emails we send you, or interact with our services or ads, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
All information we receive from third parties is handled in accordance with this Privacy Policy. See also the section below, “Third-Party Websites and Links.”
How we use your personal data
- Provision of products and services. We use your personal data to provide you with services and fulfill our contract with you, including processing your payments, fulfilling your orders, sending you notifications regarding your account, purchases, returns, exchanges, or other transactions; creating, maintaining, and otherwise managing your account; arranging shipping; facilitating returns and exchanges; and other features and functionalities related to your account. We may also enhance your shopping experience by allowing Shopify to sync your account with other Shopify services you may wish to use. In this case, Shopify will process your data in accordance with its Privacy Policy and Consumer Privacy Policy.
- Marketing and Advertising. We may use your personal data for marketing and advertising purposes, such as to send marketing and promotional messages via email, text message, or mail, and to display advertisements for products or services to you. This may include using your personal data to better tailor the services and advertisements on our site and other websites. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products pursuant to Article 6(1)(f) of the GDPR.
- Security and Fraud Prevention. We use your personal data to detect, investigate, or take appropriate action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for the security of your account credentials. We strongly recommend that you do not share your username, password, or other login credentials with third parties. If you believe your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, in accordance with Article 6(1)(f) of the GDPR.
- Communication with you and service improvement. We use your personal data to provide you with customer support and to improve our services. This is in our legitimate interest to be able to respond to you, provide you with effective services, and maintain our business relationship with you, in accordance with Article 6(1)(f) of the GDPR.
Cookies
Like many websites, we use cookies on our site. For specific information about the cookies we use in connection with the operation of our store via Shopify, please visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our site and our services (including storing your actions and preferences), to perform analytics, and to better understand user interaction with the services (in our legitimate interest to manage, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our site to better tailor the services, products, and advertising on our site and other websites.
Most browsers automatically accept cookies by default. However, you can configure your browser to remove or block cookies using the browser settings. Please note that removing or blocking cookies may affect your user experience and may result in some services, including certain features and general functionality, not working properly or becoming unavailable. Furthermore, blocking cookies cannot completely prevent us from sharing information with third parties, such as our advertising partners.
How we share personal data
Under certain circumstances, we may share your personal data with third parties for the purpose of fulfilling our contractual obligations, for legitimate purposes, or for other reasons covered by this Privacy Policy. These circumstances may include:
- with vendors or other third parties that provide services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).
- with business and marketing partners to provide you with services and advertise on your behalf. Our business and marketing partners use your data in accordance with their own privacy policies.
- If you instruct us, request us, or otherwise give us your consent to share certain information with third parties—for example, to send you products or through your use of social media widgets or login integrations—we will do so with your consent.
- with our subsidiaries or otherwise within our corporate group, in our legitimate interest in conducting a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with all applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce all applicable Terms of Service, and to protect or defend the Services, our rights, and the rights of our users or others.
We disclose the following categories of personal data and sensitive personal data about users for the purposes described above in “How We Collect and Use Your Personal Data” and “How We Share Personal Data.”
| Category | Categories of recipients |
|---|---|
|
|
We will not use or disclose your personal data without your consent or in a way that could be used to identify you.
With your consent, we share personal data for the purpose of conducting advertising and marketing activities as follows.
User-generated content
The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to a public area of the Services, that content will be public and accessible to everyone.
We have no control over who has access to the information you share with others, and we cannot guarantee that parties with access to this information will respect your privacy or keep it secure. We are not responsible for the privacy or security of information you make publicly available, or for the accuracy, use, or misuse of information you disclose or receive from third parties.
Third-party websites and links.
Our site may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies as well as other terms and conditions. We make no guarantees and assume no responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on those websites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of such third-party platforms, without any restriction on its use by us or third parties. Our inclusion of such links does not automatically constitute an endorsement of the content of such platforms or their owners or operators, except as disclosed in the Services.
Data on children
The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or legal guardian of a child who has provided us with their personal information, you may contact us using the contact information provided below and request that we delete such information.
As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal information from individuals under the age of 16.
Security and Storage of Your Data
Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Furthermore, the information you send us may not be secure during transmission. We recommend that you do not use unsecured channels to share sensitive or confidential information with us.
How long we retain your personal data depends on various factors, such as whether we need the data to manage your account, provide the services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute and apply only under certain circumstances. In certain cases, we may refuse your request to the extent permitted by law.
- Right of Access/Information: You may have the right to request access to the personal data we hold about you, including details about how we use and share your data.
- Right to erasure: You may have the right to request that we erase the personal data we have stored about you.
- Right to rectification: You may have the right to request that we correct any inaccurate personal data we have stored about you.
- Right to data portability: You may have the right to receive a copy of the personal data we hold about you and, under certain circumstances and subject to certain exceptions, to request that this data be transferred to a third party.
- Right to Object to Sale, Disclosure, or Targeted Advertising: You may have the right to instruct us not to “sell” or “disclose” your personal data, or to object to the processing of your personal data for purposes that constitute “targeted advertising” under applicable data protection laws. Please note: If you visit our site with the “Global Privacy Control” opt-out preference signal enabled, we automatically treat this as a request to object to the “sale” or “sharing” of information for the device and browser you are using to visit the site, depending on your location.
- Restriction of processing: You may have the right to request that we stop or restrict the processing of your personal data.
- Withdrawal of consent: If we rely on your consent to process your personal data, you may have the right to withdraw that consent.
- Right to appeal: If we deny your request, you may have the right to appeal our decision. You can do so by replying directly to our denial.
- Manage communication settings: We may send you promotional emails, and you can opt out of receiving these emails at any time by using the unsubscribe option provided in our emails to you. If you unsubscribe, we may still send you non-promotional emails, such as those regarding your account or orders.
You can exercise these rights as described on our website or by contacting us using the contact information provided below.
We will not discriminate against you if you exercise any of these rights. We may need to collect information from you, such as your email address or account information, to verify your identity before we can provide a substantive response to your request. Under applicable laws, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before we accept such a request from a representative, we must receive proof from them that you have authorized them to act on your behalf. Additionally, we may need to verify your identity directly with you. We will respond to your request in a timely manner, as required by applicable law.
Complaints
If you have any complaints about the way we process your personal data, please contact us using the contact information provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact information listed below or by submitting your complaint to your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.
International users
Please note that we may transfer, store, and process your personal data outside the country where you live. Your personal data will also be processed by employees and external service providers and partners in those countries.
When we transfer your personal data to countries outside Europe, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent agreements from the relevant UK authority, unless the data is transferred to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us, send an email to aninfo@elamirror.de, or contact us at WFRIDA GmbH, Nonn 112, 83435 Bad Reichenhall.
In accordance with applicable data protection laws and unless otherwise expressly stated, we are the controller of your personal data.